History
Our Roots Run Deep…
A Canadian Legacy of Quality and Innovation. At New Roots Herbal, our commitment to your wellbeing drives everything we do. We started as a small family-owned company and, with your support, grew into a leader in natural health.
Global Presence
Available in over 9,700 stores worldwide, reflecting our commitment to accessible natural-health solutions.
Rigorous Testing
Our cGMP-certified facility in Western Québec verifies every product in our on-site, ISO 17025–accredited laboratory.
Expert-Driven
Our team of naturopathic doctors, nutritionists, and researchers review clinical studies to develop scientifically-backed formulations.
Premium Ingredients
We source therapeutic ingredients with validated purity, employing advanced delivery methods to maximize effectiveness.
A History of Health
A Canadian First
Founder Peter Wilkes becomes co-founder of an innovative health-food cooperative in Calgary, Alberta, featuring consumer participation for retail rewards.
The Brand Is Born
Peter moves his young family to Montréal and starts New Roots Herbal. He launches Acidophilus Ultra, pioneering the Canadian market for probiotics.
Humble Beginnings
The first scientist is hired for New Roots Herbal's independently managed laboratory. Today, the facility employs 22 scientists in an ISO 17025–accredited analytical lab.
Choose to Care
We launch our philanthropic program, working with charitable organizations to make the world a safer, healthier place. To date, we have donated in excess of $2.2 million.
Expanding Horizons
Expansion plans are completed, doubling the size of our facility to 127,000 sq. ft., allowing us to meet increasing North American and global product demand.
"The name New Roots Herbal symbolizes a rejuvenation of the body and mind, a changing of lifestyles from old harmful habits to healthy new beginnings. Inspired by nature, driven by science, to make life better."
— Peter Wilkes, Founder and President